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Business benefits

Embed Sustainable Rewards into your business strategy and experience the benefits first hand

Attract and retain employees

Did you know?

Today’s workforce care about sustainability. Studies show that millennials (75% of the workforce by 2025) see a company’s commitment to responsible business practices as a key factor in their employment decisions. In addition, many are prepared to make personal sacrifices for issues they care about. 


75% of millennials say they would take a pay cut to work for a responsible company

79% of millennials want to work for a company that cares about how it impacts, or contributes to society

83% of millennials would be more loyal to a company that helps them contribute to social and environmental issues

Enhance your reputation

Did you know?

Sustainable practices attract customers. With increasing awareness and understanding of climate change, consumers are looking for businesses to make positive changes, and now consider sustainability when choosing how they spend their money. 


of customers will switch suppliers to a more ethical supplier if available


of millennials will recommend products/services if the company is socially responsible

Engage your workforce

Did you know?

Studies show that engaging your workforce can increase organisational performance and productivity. When people are engaged they experience positive emotions enabling them to perform better. Multiple factors drive engagement including connecting with a company’s purpose and values, and non-financial rewards.  

  • 90% of millennials are motivated by a mission, not an organisation

  • 88% of people say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues


Our sources

Forbes (2017), Cone Communications (2016), Cone Research (2006), Optimy (2015), HR Magazine (2019),

GFK/Kantar (2020)

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